At the end of your presentation, when you say “Are there any questions?”, you would expect that people might pick up that it’s time for questions. Most likely they don’t really need a visual aid to help them. Nevertheless, many beginning speakers seem to think that their audience need some sort of support, a visible confirmation of the fact that the speaker did indeed just say that the Q&A session is now open. I find this insulting.
Over the years I have been witness to many brave attempts at finishing presentations successfully. Some of them worked, some not so much. Let me give you an idea of what I have come across.
Some students use some sort of cartoon figure, or a cat or dog that looks particularly
puzzled. For extra effect it may have a question mark hanging over its head. Some use just the word “questions”. Occasionally I catch an animated version of these. Please don’t animate your last slide. It makes people nervous. They want to ask a question, but the slide is distracting them.
Some (many) show a summary of the steps they took during the presentation, basically giving an overview, but no content. Invariably, the last words these students utter are: “And then finally we had a conclusion. Are there any questions?” Thank you, no.
Some just keep whatever happens to be the last slide of the presentation. Could be anything. Sometimes it’s a list of things that went wrong during the project. Aargh!
Some students leave the last slide blank, thus giving their audience nothing to work with.
Let’s consider the purpose of your last slide. A wise man, probably Aristotle but there are bound to have been others, once said that the only reason why we organize presentations in the first place is to prepare the audience for the Q&A session. In other words, people are usually quite keen to ask questions. They only need a little nudge and off they go. But they do need you to give them something to go on.
As a speaker, you are also keen for them to ask questions, or you should be. An audience that is asking questions is proof of the fact that they found your presentation interesting. Of course you may prefer some questions to others, and of course you prefer the audience to ask questions that you actually know the answer to.
This is where that last slide comes in. What you do is you make sure that the information on the last slide will invite your audience to ask questions that you feel you can answer. Usually it’s your conclusions, maybe with a couple of supporting bullet points. Of course there is no guarantee, some people will have made notes, but there’s a good chance that this way the first couple of questions will deal with your last slide.
And then, when you’ve answered your last question, you click the remote to show your contact details on the screen and say: “Thank you very much for all your questions. I realise that there may be one or two questions that we haven’t addressed yet, or maybe you suddenly wake up tomorrow morning at 3 AM because you had a dream about a really good question that you forgot to ask today. Either way, please don’t call me but send an email to this address”.
Whatever you do, please avoid the word “questions” on your last slide, and certainly don’t show a kitten with a question mark over its head. I don’t care how cute it is!