Three, no four ways the Spanish Inquisition will help you write better headings than this one.

 

the-spanish-inquisition

 

I bet you were not expecting me to use the Spanish Inquisition to help you write better headings. Well, that’s the point, isn’t it? Nobody expects the Spanish Inquisition and I’m guessing that it got your attention, or you would not have read this far. The Spanish Inquisition have several ways to help you improve your headings. Amongst their weaponry are such diverse elements as:

Fear

Fear the reaction of your readers. Counting your arguments is a good and powerful way to dia1bring a point across, but these days everybody’s doing it and readers are starting to be really annoyed with yet another heading like, “Seven reasons why you should take up running”, “Five reasons why you should not eat bread”, “Three ways to improve your sales”, “Ten reasons why running is bad for you”, “Six reasons why you should avoid annoying your readers with boring headings”.

Surprise

Surprise your readers with a more interesting kind of heading. kirk-surprisedSomething they were not expecting. You want to be read? Be different. Stand out from the crowd. Do something new. Boldly combine ideas that no one has combined before.

Ruthless efficiency

Use as few words as you can, but no fewer than you need. Headings are important because readers use them as a selection instrument. Am I going to read this blog post or not, is what they’re asking themselves, and if they don’t understand the heading they won’t read your post. Or your technical report. Or your scientific paper. So KISS: Keep It Short and Simple.

Fanatical devotion

Do not stop revising until you’ve got the perfect heading. This can take a long time. Consider leaving it alone for a couple of days if you’re not satisfied yet. Don’t throw away previous versions, you may want to revert back to them later on. Personally, I wrote approximately 20 headings for this post before I decided on this one and I still have them somewhere.

Nice red uniforms

If you are writing for a newspaper or a weblog you can do pretty much whatever you want with your headings (and even here we see a lot of people stealing and copying each other’s ideas, which is boring and which is why am writing this post). At work, uniformity may be expected more often (Look! We’ve been doing it like this for ages so it must be a good idea!). And even if we know that it’s the heading that stands out from the rest that will catch people’s eye, not all your headings can always be spectacularly different from the ones written by your colleagues. Some of you have company templates that you have to use and often a particular style is prescribed. But even if you have to do what everybody else is doing and they make you wear that uniform, at least try to make it a red one.

comfy-chair

Writers who fail to take this advice seriously will be considered blasphemers and will be poked with soft cushions, with all the stuffing at one end. And if they don’t confess their blasphemy they will have to sit in a comfy chair until teatime.

Author: Bob

Bob’s teaching career started at Nijenrode University, where he taught business English to students dressed either in expensive suits or track gear, who would literally jump in and out of his classroom through the window. Thankfully, it was located on the ground floor. After two years, the quickly growing Netherlands Institute of Tourism and Transport Studies employed him, first as a teacher of English, later as head of the English department. Nine years later, Delft University of Technology, which was dealing with more and more international students, was looking for a skills teacher who could teach in Dutch and in English. Since then, Bob has had the best job a skills teacher can have. He teaches students from all faculties: from Aerospace Engineering to Architecture and everything in between. Bob is head of the English department, he teaches Academic Skills, Intercultural Communication and English as a Foreign Language and he is co-author of Presentation Techniques (isbn 978

One thought on “Three, no four ways the Spanish Inquisition will help you write better headings than this one.”

  1. You actually make it appear so easy with your presentation but I to find this matter to be actually something that I feel I would by no means understand. It seems too complicated and extremely huge for me. I’m having a look forward for your subsequent submit, I’ll try to get the cling of it!

    Like

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